{"id":343,"date":"2019-01-11T18:05:00","date_gmt":"2019-01-11T18:05:00","guid":{"rendered":"https:\/\/besthotelawards.es\/?p=343"},"modified":"2019-01-11T18:05:21","modified_gmt":"2019-01-11T18:05:21","slug":"marca-espana","status":"publish","type":"post","link":"https:\/\/besthotelawards.es\/index.php\/2019\/01\/11\/marca-espana\/","title":{"rendered":"Marca Espa\u00f1a"},"content":{"rendered":"<p>Marca Espa\u00f1a\u00a0es una pol\u00edtica de\u00a0Estado, que tiene como objetivo mejorar la imagen del pa\u00eds en el extranjero y entre los propios espa\u00f1oles. Se inici\u00f3 en\u00a02012\u00a0y su eficiencia reside en el medio y largo plazo a trav\u00e9s de la promoci\u00f3n de la imagen exterior de Espa\u00f1a en los \u00e1mbitos econ\u00f3mico, cultural, social, cient\u00edfico y tecnol\u00f3gico.<\/p>\n<p>El proyecto descansa sobre tres premisas:<\/p>\n<ul>\n<li>Marca Espa\u00f1a es un proyecto inclusivo, alejado de ideolog\u00edas pol\u00edticas<\/li>\n<li>Divulga los aspectos positivos de Espa\u00f1a y difunde la imagen de un pa\u00eds moderno, innovador y de talento.<\/li>\n<li>Tener una imagen positiva como pa\u00eds en el resto del mundo influye en el bienestar econ\u00f3mico y social de la poblaci\u00f3n. De ah\u00ed la importancia de la\u00a0marca pa\u00eds.<\/li>\n<\/ul>\n<p>\u201cEspa\u00f1a es un pa\u00eds admirado y respetado en el mundo. Nuestra posici\u00f3n geogr\u00e1fica y devenir hist\u00f3rico, as\u00ed como nuestra defensa de los Derechos Humanos y del entendimiento entre culturas, nos han convertido en un actor significativo en el panorama internacional\u201d \u2013 Marca Espa\u00f1a<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marca Espa\u00f1a\u00a0es una pol\u00edtica de\u00a0Estado, que tiene como objetivo mejorar la imagen del pa\u00eds en el extranjero y entre los propios espa\u00f1oles. Se inici\u00f3 en\u00a02012\u00a0y su eficiencia reside en el medio y largo plazo a trav\u00e9s de la promoci\u00f3n de la imagen exterior de Espa\u00f1a en los \u00e1mbitos econ\u00f3mico, cultural, social, cient\u00edfico y tecnol\u00f3gico. El [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"10,14,13,11,12","source_name":"","source_url":"","via_name":"","via_url":"","override":[{"single_blog_custom":"","sidebar":"","second_sidebar":"","share_position":"","share_float_style":"","post_date_format":"","post_date_format_custom":"","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"","single_post_gallery_size":""}],"trending_post_position":"","trending_post_label":""},"jnews_primary_category":{"id":"29"},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_review":[],"enable_review":"","type":"percentage","name":"","summary":"","brand":"","sku":"","good":[{"good_text":""}],"bad":[{"bad_text":""}],"score_override":"","override_value":"","rating":[{"rating_text":"","rating_number":"10"}],"price":[{"shop":"","price":"","link":"","icon":""}],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"jnews_post_split":{"post_split":[{"template":"1","tag":"h2","numbering":"asc","mode":"normal"}]},"footnotes":""},"categories":[30],"tags":[],"class_list":["post-343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/besthotelawards.es\/index.php\/wp-json\/wp\/v2\/posts\/343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/besthotelawards.es\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/besthotelawards.es\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/besthotelawards.es\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/besthotelawards.es\/index.php\/wp-json\/wp\/v2\/comments?post=343"}],"version-history":[{"count":1,"href":"https:\/\/besthotelawards.es\/index.php\/wp-json\/wp\/v2\/posts\/343\/revisions"}],"predecessor-version":[{"id":344,"href":"https:\/\/besthotelawards.es\/index.php\/wp-json\/wp\/v2\/posts\/343\/revisions\/344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/besthotelawards.es\/index.php\/wp-json\/wp\/v2\/media\/345"}],"wp:attachment":[{"href":"https:\/\/besthotelawards.es\/index.php\/wp-json\/wp\/v2\/media?parent=343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/besthotelawards.es\/index.php\/wp-json\/wp\/v2\/categories?post=343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/besthotelawards.es\/index.php\/wp-json\/wp\/v2\/tags?post=343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}